the Path to SMM
01
Organic SMM
Organic social media marketing refers to the use of free recourses provided by each social media platform to build a social community and interact with it by sharing posts, responding to comments, and so on. It’s about building natural engagement without having to pay for ad space or boosted posts.
02
Paid SMM
Paid social media marketing is a strategy that involves paying for advertising on social media platforms. These advertisements can be targeted to reach specific audiences based on various demographic factors like age, gender, location, interests, and more.
01
Organic SMM
Staying Active
Regular posting and engaging with followers should be the first step taken in your social media marketing journey. By posting on a regular schedule you can stay on the top of your followers minds while promoting products/services and driving up website traffic for free.
Providing Useful Content
The goal is for followers to gain or learn something through what they’re being presented. This could be anything from informational videos or posts such as how-to guides or tips, to promotions providing details about products or services.
Growing Your Audience
Cross-promoting across a verity of different social media platform along Collaborations and different partnerships. Different social channels can reach different audiences and collaborating with similar brands or influencers can expand your reach to their follower base.
02
Paid SMM
Targeting Your Audience
Through Promoted Posts or Ads and Targeting companies pay to reach a specify audience, For example, on Facebook or Instagram, you might see a post labeled as “Sponsored” — this is a type of paid advertisement. One of the primary advantages of paid social media advertising is the ability to target specific demographics.
Securing Profatability
With comparing Analytics and ROI one can begin to budget and analyze profitability. You can track the performance of your ads in real-time, allowing you to tweak and optimize your strategy to improve your return on investment (ROI). When it comes to paid social media marketing, you can set your own budget and control costs.
Increasing Your Reach
Through various Ad Formats a business can increase their reach to audiences not yet introduced to their product or service. This includes text-based ads, image or video ads, carousel ads (multiple images or videos in one ad), and immersive full-screen ads like Instagram Stories or Facebook Canvas ads.
